Jong Min Kim is currently a Associate professor of Hongik University, Design Convergence department and the founder of m1655 Creative Lab. He had worked for Cheil as an art director and managed various advertisingcampaigns not only in Korea but also US and Japan. His interest focuses on making people gather together and communicate with each other through his design works. Now, He mainly teaches students at university and works as a designer for branding design campaigns, logos, graphics, advertising and space branding.